Appreciation

What is more important the new customer or the customer you already have?

Actually, let me put it a different way.. what is more cheaper? Gaining a new customer or maintaining the relationship with an existing one?

Well, Id like to argue that maintaining an existing customer or client relationship creates abundance more-so than attaining a new one..why? Its simple -maintaining an existing client through good service and attentiveness will almost always result in an outstanding reputation.

What good is a reputation you ask? A good reputation saves you money on marketing and advertising, because your customer/client will champion your product/service, in turn bringing in new business. This is a new customer you’ve attained without PAYING for it (through marketing, promotions, or advertising.) And this is why customer service is so important. Think about any service or product you pay for. Now, think about those companies that shown you appreciation… Doesn’t that company stand out in your mind? Wouldn’t you want to continue to support them?

Like with any lesson, I apply it to my lifestyle. I give my current friends and family the same attentiveness to maintain a healthy relationship, and it is reciprocated through love.

Love – just keep in mind, your business is like any relationship; love, appreciation and gratitude is necessary for growth.